Updated 8 August 2026
Keep the product visible while you build it
Marketing keeps losing to product work. Ask Claude, ChatGPT or the app for this week's posts about what you shipped, approve the ones you like, and distribution stops depending on another Sunday night writing session.
Approval-ready post workflow
Awareness and outcomes, not generic posts
For a product brand the job is clearer than “post more”: increase awareness and drive measurable outcomes such as traffic, sign-ups and conversions. That only works if the content reflects the real product — what it does, who it is for, and what you are shipping next.
What it does for a product brand
Learns the business
Reads your site, social profiles and Notion so drafts start from durable product context instead of a blank prompt.
Turns shipping into marketing
Launches, updates and roadmap context become ideas and channel-ready drafts for LinkedIn and X.
Handles the busywork
Niche research, branded images and carousels, best-time scheduling, publishing and results, with your approval before anything goes out.
Stays isolated from you
Your founder voice and your company voice do not share a knowledge base. Each brand has its own workspace.
Social first, demand-led expansion later
LinkedIn and X are the starting wedge because that is where indie hackers and technical founders already get distribution. Newsletters, SEO, launches and other channels can follow when customers actually need them — not because a roadmap demanded breadth.
Put the product on a repeatable schedule
Connect the brand, let it learn, approve a few posts, and see whether the drafts sound like your company.
What this is for
Turn product knowledge, launches and updates into marketing without living in a content calendar.
Keep a consistent social presence that supports awareness, traffic and sign-ups.
Separate your company voice from your personal brand under one monthly bill.
Get started in three steps
Connect the brand
Point it at your site, social history and Notion so drafts start from real context instead of a blank prompt.
Inspect what it learned
Correct positioning, audience and voice once. That correction applies to every future draft.
Approve the first batch
Scroll, edit or reject. Nothing public goes out until you approve it.
Frequently asked questions
Where does it learn the product from?
Defaults for a business brand are your website, connected social profiles and Notion, with more sources configurable over time. That knowledge stays inspectable and editable.
Can I run this alongside a personal brand?
Yes. Personal and product brands use isolated workspaces — separate knowledge, voice, accounts, schedule and analytics — under one billing relationship. That is what the Founder plan is for.
Will it invent claims about the product?
It should ground posts in what it has learned from your real sources. You approve every post before it goes out, and you can correct brand intelligence when it gets something wrong.
See whether it sounds like you
We are letting founders in a batch at a time. Join the waitlist, then connect a brand and approve a few posts. Nothing publishes until you say so.